SEO Word Counter

What is a good blog post word count for SEO?

For competitive informational topics, target 1,500–2,500 words and focus on covering subtopics thoroughly.

Does longer content always rank better?

No. Match search intent. Quick queries can rank with concise answers; comprehensive queries need depth.

What’s the ideal meta description length?

Roughly 150–160 characters to avoid truncation in most SERPs.

Blog Posts & Articles

1,500-2,500 words - Research shows that longer content tends to rank better. Articles over 2,000 words get more backlinks and social shares. However, quality matters more than quantity.

Pillar Pages & Comprehensive Guides

3,000-5,000+ words - In-depth, authoritative content that covers a topic comprehensively. These pages often rank for multiple related keywords and attract significant organic traffic.

Product Descriptions

300-500 words - Enough to provide value and include target keywords without overwhelming shoppers. E-commerce sites should avoid thin content (under 200 words).

Landing Pages

500-1,000 words - Balance between SEO value and conversion optimization. Include keywords naturally while maintaining persuasive copy.

Homepage Content

500-800 words - Clear value proposition and key information. Don't sacrifice user experience for keyword stuffing.

1. Focus on Search Intent First

Before worrying about word count, understand what users are searching for. Informational queries need longer content; transactional queries can be shorter.

2. Analyze Competitor Content

Check the top 10 results for your target keyword. If they average 2,000 words, you should aim for at least that length - or create even more comprehensive content.

3. Use Keywords Naturally

Keyword density should be 1-2% maximum. Our tool helps you track keyword usage without over-optimization. Focus on semantic keywords and topic clusters.

4. Structure Content for Readability

Break long content into sections with H2 and H3 headings. Use bullet points, short paragraphs (2-3 sentences), and white space. Reading time matters for user engagement.

5. Update Old Content

Expanding thin content (under 500 words) to 1,000+ words can boost rankings. Use our word counter to track improvements when refreshing old posts.

6. Mobile Optimization Matters

While longer content ranks better, ensure it's scannable on mobile. Use formatting to make 2,000+ word articles easy to navigate on small screens.

7. Internal Linking Strategy

Longer content provides more opportunities for internal links. Link to related articles naturally within your text to improve site architecture and SEO.

Myth: More Words Always Mean Better Rankings

Reality: Quality and relevance matter more than length. A comprehensive 1,500-word article beats a rambling 5,000-word post with fluff.

Myth: There's a Magic Word Count for #1 Rankings

Reality: Optimal length varies by industry, keyword difficulty, and search intent. Use our tool alongside competitor research.

Myth: Short Content Can't Rank

Reality: For certain queries (definitions, quick answers), 300-500 words can rank well if they perfectly match user intent.